NEW DELHI: Tyre manufacturer CEAT Ltd. today said it has signed a three-year bat endorsement deal with Indian cricketer Suresh Raina.
Under the pact, Raina will use CEAT logo on his bat in the India-South Africa series commencing from tomorrow, the company said in a statement.
Commenting on the development, CEAT Managing Director Anant Goenka said, “We have strategically zeroed in on Raina, considering he is one of the youngest and most dynamic players of the Indian cricket team. He is a great fit for our brand because he personifies the dependability, passion and energy that CEAT stands for.”
The association has been facilitated by IOS Sports and Entertainment Pvt Ltd which manages Raina exclusively.