India’s largest automaker, Tata Motors, has signed up football star Lionel Messi as the global brand ambassador for the next two years. Four-time winner of the best football player of the world award Messi will endorse an Indian brand for the first time.
Tata Motors will start by making an association campaign, #madeofgreat, starring the Argentinian wonder kid. According to ‘The Financial Express’; the company has announced to soon come out with an exclusive limited edition merchandising range of this association.
“We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great,” Mayank Pareek, President, Passenger Vehicle Business Unit was quoted from The Financial Express’s report.
“As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support,” he added.
This is not the first time that an Indian company has signed up a global sports star to promote its brand. Just a year back in December 2014, Hero MotoCorp roped in American golfer Tiger Woods on a four-year contract to enhance the brand in America.
Endorsing an India brand for the very first time, Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again.”
“Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more,” he further added.